The countdown to the Eurovision Song Contest 2021 is on and Eurofans are already choosing their favourites as performers start promoting their songs.
Naturally, rivalries exist between nations, which only increase when facing off against one another in competitions like the Eurovision Song Contest. But as the Official Travel Partner of Europe’s most famous music show, Booking.com wanted to show that the rivalry stays on the stage, proving that even though we’re rivals, above all, we’re friends.
The team studied their data and trends surrounding all the competing nations and analysed the relationships between them when it comes to travel. They did so by looking at the trips, scores, reviews and endorsements that travellers from each one of the countries left on the site after their stays within Europe. The results were surprising, because they revealed that the countries that are considered the biggest “rivals” are, in many cases, actually each other’s biggest fans - demonstrating that something as rational as data can reveal powerful emotional insights which, when put into context, shed a new light on rivalry between fans from different European nations.
