The goal was to position Cornetto in the snacks market. We had to invite the young audience to consume between meals (especially between 16:00 to 20:00). That’s why Cornetto put it to them in an easy way: When hunger is chasing you, why not a Cornetto? We created a character to chase hungry people during the afternoon, with one purpose, give young people free Cornettos. We made a digital campaign on social media; we posted videos on facebook/intagram, made snapchats showing how Cornettos chase people on the street and we also made promotional activations on Facebook Live.